Inbound Marketing Traffic and Leads


 

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your website by producing content customers value. Blogs, podcasts, video, whitepapers, eNewsletters, eBooks, SEO, social media marketing, and other forms of web marketng are considered inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing and traditional advertising are considered outbound marketing.

This free calculator is intended to help you set goals for inbound marketing activities. It was originally developed by Hubspot and can be downloaded in an Excel format for further use.

New monthly revenue you would like to generate from all marketing activities:

What percent of the new monthly revenue do you need from inbound marketing:   %

What is your average revenue per new customer or account:

Your monthly new customers goal:   

Calculate the Number of New Monthly Leads Needed to Support the New Customer Goal

What is your CURRENT lead-to-customer conversion rate:   %

Your number of monthly leads needed to support your CURRENT customer conversion rate:   

What is your GOAL lead-to-customer conversion rate:  %

Your number of monthly leads needed to support your GOAL customer conversion rate:    

Calculate the Monthly Traffic Needed to Generate Required Number of Leads

What is your CURRENT vistor-to-lead conversion rate:   %

You number of visitors needed to support your CURRENT visitor conversion rate:    

What is your GOAL visitor-to-lead conversion rate:   %

Your number of visitors needed to support your GOAL visitor conversion rate:    

 

 


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