Marketing Tips


Lifetime Value Calculator (LTV)

Lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer. Customer lifetime value has intuitive appeal as a marketing concept, because in theory it represents exactly how much each customer is worth in monetary terms, and therefore exactly how much a marketing department should be willing to spend to acquire each customer. Try it ...

Return on Investment Calculator (ROI)

The Return on Investment is the ratio of income generated or lost (whether realized or unrealized) on anĀ investmentĀ relative to the amount of money invested. It is used to determine whether an investment was successful or not (ie. an advertising campaign). Try it ...

New Customer / Client Acquisition Cost Calculator

Once you determine what it costs your business to acquire a new customer or client then you can use the lifetime value calculator to judge the appropriateness of the costs . Try it ...

Inbound Marketing Leads and Traffic Calculator

Blogs, podcasts, video, whitepapers, eNewsletters, eBooks, SEO, social media marketing, and other forms of web content designed to drive traffic to your website are considered inbound marketing. Find out how much traffic your inbound marketing activities need to generate to meet your monthly revenue goals. Try it ...


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